There are two models of corporate social responsibility (CSR) programs. The first is the philanthropic model, where companies concentrate on the bottom line and contribute to "good causes." The second is an integral model, where companies see CSR as essential for enhancing the competitiveness and profitability of their business, for wealth creation in the host society, and for sustainability of the business. In this model, every aspect of the way of doing business reflects strategic, as well as short-term, impact management.
Members of the Broadbridge team have been involved in working on issues related to corporate social responsibility since the mid-1990s. Elizabeth Howard has published a number of articles related to CSR, and they can be found in the Publications section.
We can work with you on all issues related to corporate social responsibility, assuring that your business or organization does not lose its social capital by operating in situations where the interface between stakeholders, business, government and the independent sector may be problematic.