Broadbridge believes it is impossible to separate corporate communications and marketing. Communications is selling messages to targeted audiences and establishing priorities for reaching consumers, whether the consumers are the media, those in a position to influence policy, members of the board of directors or competitors.
Before Broadbridge recommends a corporate communications and marketing plan, we meet with the CEO, the board of directors and senior executives to understand as much as we can about the mission, values and brand of the business.
Our goal is to develop strategies that will work within the organization, as well as with external audiences to achieve the goals that have been identified for the project. Broadbridge can work with your in-house staff or build an external team to handle every communications and marketing need, from a specific and time-bound project to a long-term international campaign.